Service

Product Photography

Editorial-grade photography for brands that need to be looked at twice.

Start a project Senior team · four-week sprint

The Case

Most product photography is a commodity. A white background, even light, and a product that could belong to anyone. It fills a product page and does nothing else.

Editorial photography does a different job. It gives a product a point of view — mood, context, a reason to stop scrolling. That's the difference between an image that documents what you sell and one that makes someone want it.

Selected engagements

Photography by Julian Cousins. He shot these Uku Lab engagements with the eye to make every frame earn its place in a campaign.

Tom Brady standing in a kitchen behind three cans of GOOD NUT coconut water
GOOD NUTCampaign / Brady in the kitchen
Tom Brady seated poolside on a lounger holding a GOOD NUT can beside an ice bucket of cans
GOOD NUTCampaign / Poolside
Lionel Messi seated on a lawn in adidas with his feet on a table, wearing pink socks and Sambas
adidasCampaign / Messi on the lawn
Top-down product photograph of a black Atoms x MKBHD sneaker on a vivid red background
Atoms x MKBHDProduct / Hero sneaker
Two Liger's cookie boxes on an orange and cream checkered rug beside cookies on a plate
Liger'sProduct / Cookie boxes
Back of a white Liger's t-shirt in dramatic shadow with repeated blue type
Liger'sProduct / Apparel detail

Who shoots it

Led by Julian Cousins

Photography at Uku Lab is led by our photography partner, Julian Cousins. His work has run in GQ, Architectural Digest, Bon Appetit, Hypebeast, Complex and the Wall Street Journal, for clients including Skims, Jimmy Choo, Reebok, Palm Angels, Bonobos, 1800 Tequila, MSCHF, Visa, Amazon Studios, the NFL and the National Basketball Players Association.

Shoot it or build it

Most studios do one or the other. We do both, which changes the question from 'what can you make?' to 'what does this product actually need?'

Photography is right when the product exists, looks good in the world, and the story is about mood, context or someone using it.

3D is right when the product is sealed, unbuilt, too large to ship, or when the thing that sells it happens inside the housing.

Some campaigns need both, and when they do, they should look like they came from the same place.

Who It's For

Consumer and lifestyle brands launching a product

Fashion, beauty and apparel needing campaign and e-commerce imagery

Food and beverage brands where appetite appeal decides the sale

Companies whose current photography looks like every competitor's

Deliverables

  • Campaign and hero imagery

  • E-commerce and catalogue photography

  • Lifestyle and in-use photography

  • Editorial and PR imagery

  • Art direction and styling

How We Do It

01

Direction before the shoot day

We agree the mood, the references and the shot list before anyone books a studio. Shoot days are expensive; decisions are cheap the week before.

02

The shoot

One day, tightly directed, with everything on the list captured and room left for the shot nobody planned.

03

Selects, retouch and delivery

Edited selects, full retouch, and files cut for every format you need — e-commerce, social, print and web.

Questions

Need Product Photography?

Let's talk about what you're building, who you're selling to, and whether we're the right team to help.