Web, Brand & Video, Shadow-Soft
Modernization, Made Magnetic
Shadow-Soft has spent 16+ years moving enterprises to modern platforms. We gave that expertise a web presence with the same gravity: a bold service-page hero system, a brand film, and a lead-gen roadmap that turns a complex pitch into a clear next step.
The Film
The Brief
Shadow-Soft is a platform-modernization consultancy and Red Hat partner, helping enterprises adopt OpenShift, Kubernetes, Ansible, and the tooling around them across on-premise and cloud. Deep expertise, but a story that read as technical and dry.
Infrastructure is a hard sell when every competitor says the same words. So we built a visual language with weight: deep charcoal grounds, molten-copper energy, and isometric 3D objects that make abstract concepts like AI infrastructure, automation, and cloud engineering feel tangible and premium.
That system carries across a full set of service-page heroes, a brand film, and a downloadable Platform Modernization Roadmap, so a curious prospect always has an obvious, low-risk next step.
What We Did
- Web hero design system
- Service-page art direction
- Brand film & motion
- 3D / isometric visuals
- Lead-gen asset design
- Messaging & copy
The Timeline
Four weeks, kickoff to launch.
01
Discovery and direction
Stakeholder interviews, a competitor messaging audit, and a locked visual direction: charcoal grounds, molten copper, isometric 3D.
02
Parallel build
Hero system, brand film, 3D visual library, roadmap asset and social carousel built simultaneously by one senior team. No handoffs between vendors, no fidelity lost between briefs.
03
Launch and handover
Everything shipped and handed over with the visual system documented, so the Shadow-Soft team could extend it without us.
Every asset on this page was delivered inside that window.
“Four weeks from kickoff to launch. A hero system, brand film, roadmap asset, all of it. I've not had an agency move like that.”
Ross Beard / VP of Marketing, Shadow-Soft
The Numbers
40%
Lower cost than cloud-only AI infrastructure
16+
Years modernizing enterprise platforms
3-Step
Assess, deploy & enable delivery model
0
Guesswork, thanks to a clear modernization roadmap
Shadow-Soft positioning claims we built the messaging around; figures belong to the client's offering, not to campaign results.
The Approach
01
A look with real weight
Charcoal and molten copper, lit like a product shot. The palette signals enterprise seriousness while the glow keeps it from feeling cold or generic.
02
Abstract ideas made tangible
Isometric 3D objects give each service a hero it can own: a glowing core for AI infrastructure, a stacked engine for automation, a connected cloud for engineering.
03
Every page earns the next step
From service heroes to a gated Platform Modernization Roadmap, the whole system funnels toward one low-friction action: talk to an expert.
The Work
