Service
Fractional CMO
Part-time senior marketing leadership. GTM strategy, team direction, and board reporting without the full-time overhead.
The Case
A growing company cannot afford to go without senior marketing thinking. But hiring a full-time CMO at the wrong moment is one of the most expensive mistakes a founder can make: you pay a senior salary for someone who spends the first six months figuring out the product and the next six months building a team you may not need yet.
The fractional model fits the gap. Uku Lab brings C-level marketing strategy and execution oversight to your company on a part-time basis, sized to your stage. You get the roadmap, the prioritisation, the board deck, and the direction your team needs, without the overhead that comes with a full-time head.
The Problem
The signal is usually obvious: the founder is still the de facto head of marketing and out of bandwidth. Or the team is busy but no one can explain what the marketing spend is actually producing. Or you raised a round and now need a grown-up marketing strategy for the next one. Going without senior leadership in that window costs more than the fee to fix it.
Who It's For
Founders acting as head of marketing who need to hand off the function without losing strategic control.
Companies with a marketing team but no senior leader setting direction.
Teams spending on marketing but unable to connect that spend to qualified pipeline.
Companies preparing for a raise who need a credible, board-ready marketing narrative.
Deliverables
GTM strategy
Team building
Budget planning
Board reporting
How We Do It
The engagement starts with a diagnostic: your current go-to-market, your ICP, your funnel, your team, and your board expectations. Within two weeks we have a strategy document and a 90-day roadmap. Then we run it, weekly cadence, priority calls, vendor and team direction, and a monthly board update.
We do not run campaigns for you or do the production work under this engagement, that is what the sprint and brand models are for. The fractional CMO role is strategy, direction, and accountability. We tell the team what to build, review what they built, and make sure the spend is going to the right places.
The engagement is monthly with a rolling notice period. As your team grows and you approach the point where a full-time hire makes sense, we help you scope the role and brief the search.
Proof
Featured Work
Engagements
How You Buy It
Fractional CMO is delivered through our packaged offers, so you always know the scope, the timeline, and the price.
Questions
Capabilities
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Need Fractional CMO?
Let's talk about what you're building, who you're selling to, and whether we're the right team to help.